A mind trained to think in circuits, both biological and artificial.
I'm Arifa Kokab, a neurodivergent (AuDHD) AI engineer and biomedical neuroscience researcher. My work sits at the intersection of computational neuroscience, neuromorphic AI, and ethical innovation, designing intelligent systems that deepen our understanding of the human brain and improve human wellbeing. I specialize in building brain-computer interfaces (BCI) using neuromorphic AI.
I currently serve as Head of the AI Division at the Society for Brain Mapping and Therapeutics (SBMT), leading marketing, communications, and entrepreneurial startup strategy across SBMT, the World Brain Mapping Foundation (WBMF), and the Brain Technology Innovation Park (BTIP) three interconnected organizations advancing global brain health as a single innovation ecosystem.
I am also the scientific founder and CEO of The Neurobusiness Corporation, where I build digital twins of target consumers, modeled per individual consumer decision model, to give large B2C corporations a consumer intelligence platform unlike anything else in neuromarketing. No client data is ever shared. Through a SaaS interface, a brand uploads its marketing material and sees how its target consumer's average digital twin is likely to engage with it, scored against the KPIs that digital twin's decision model was trained on.
Beyond research and strategy, I create TheBusinessScientist101 on YouTube, making complex ideas in AI, biomedical neuroscience, and business strategy accessible to a global audience, and I speak to students and professional audiences about resilience, emotional intelligence, and neurodiversity.
